How to enter the corporate Metaverse?
Since 2021 when Mark Zuckerberg announced what seems to be the new phase of the internet with the so-called Metaverse development services, the whole world has turned its eyes to this concept.
A set of virtual reality and augmented reality tools and products that can be accessed using special glasses, sensory clothing and other resources with an internet connection, promises to be the next scenario in which everyday life will take place: shopping and sales, meetings, massive events, games, leisure, work. Virtualized real life.
The new virtual reality has already begun to be implemented in pioneering companies in the world such as beverage giants, fashion houses, financial services companies, and like everything that happens in the field of technology, it is inevitable to have to adapt to it.
What are the possibilities in the digital age?
It is already established that the metaverse brings with it the need for job opening with new jobs related to engineering, programming and robotics.
In addition, investment opportunities appear, the acquisition of crypto assets, transactions with digital currencies, new forms of congregation and organization of massive events, the reinvention of virtual meetings and gatherings, going from video calls to talking with the person's hologram or having an Avatar identity, among many other novelties.
For this reason, consultancies specialized in Strategic Management and Prospective Transformation call on companies to start moving towards this world of digital solutions and alternatives.
Although its implementation requires time and investment, it is important that companies get closer, receive advice and plan ways to grow in this new reality; “It is not necessary to wait for another restrictive crisis to adapt to the new economic, technological and labor realities, for example, it would be good to start with the following steps to start linking with the Metaverse:
1. Know basic concepts such as Metaverse, blockchain, NTF and cryptocurrencies.
2. Focus objectives. Know the relationship between their and the Metaverse. Are they interested in the subject? Do they know and use it?
3. Expand the spectrum. It is not about immediately investing to participate in the existing Metaverse Store Development Company platforms (that requires money and prior knowledge of how each universe works). Digitizing your operation processes is a good start: applications that facilitate the purchase process, virtual reality showcases, a variety of service channels, positioning on social networks, among other options.
4. Look at the competition and their handling of the Metaverse? Are you offering applications with virtual reality? How do you use it? Know your successes and your failures.
5. Maintain a 360° technological perspective by engaging in an immersive experience that measures not only corporate valuesor attributes in the financial field, but also in the digital one.
It is vital that Senior Management is analyzing the feasibility of entering the Metaverse as part of business strategies to guarantee its sustainability”, concluded Álvaro Daniel Cagüeñas, CEO of Prominence Partners.